As I continue to delve into my research, I am excited but experiencing a bit of information overload! I enjoy reading about the current direction of mass media/political communication (the Internet…obviously), but I really want to focus on making an underlying connection between the history of political communication (radio, TV, Internet, etc.) and an established communication theory.

So far, I have identified Lazarsfeld’s Two-Step Flow theory as a place to start. In this theory, Lazarsfeld asserts that there are a select group of opinion leaders who gain information from the mass media and then share that information with less-information wealthy groups. These groups look to the opinion leader for cues on how to internalize or cognitively combat an issue or topic. I personally believe that this is still the case today, even with all the information sources we have available to us. However, I can’t quite figure out how to thread the connection between this idea of an opinion leader and the history of political communication. How do I show that opinion leaders have always existed and are simply getting their information from different sources as technology advances? Hmmm…

And just because I spent part of my day reading “Bloggers on the Bus: How the Internet Changed Politics and the Press” (very reader friendly, and a well-received break from the academic articles I’ve been searching through), I want to share the “Vote Different” video. In his book, Boehlert focuses on this video, a spoof off the revolutionary 1984 Apple ad that introduced the first Macintosh computer. With over 6 million hits, the creator of this message can be satisfied that his plea of “On December 14th, the Democratic primary will begin. And you’ll see why 2008 won’t be like 1984” was answered.


About Abby Ecker

PR pro and healthy living blogger in the First State
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