Recipe: Perfect Public Relations Cupcakes

I may not be Rachael Ray, but below is my original recipe to make the perfect public relations cupcake. Please note: amounts may be varied depending on situation; the amount of listening cannot!

Pre-execution
– 2 c. listening
– 1 c. market research
– 1 c. clear internal communication

Execution
– 2 c. social media
*3/4 c. Facebook
*1/2 c. Twitter
*1/4 c. Youtube
*1/4 c. FourSquare
* 1/4 c. other (suggestions for other: flickr, Reddit or any other niche platform)
– 3 c. media relations
*1 c. news releases
*2 c. open communication with journalists
– 2 c. event planning
*1 c. detailed spreadsheets and outlines
*1/2 c. vendor/sponsorship calls
*1/2 c. one crazy day of execution
– 1 c. organization
– 1 c. hard work
– 1 c. listening

Evaluation
– 2 c. evaluation
*1 c. internal evaluations
*1 c. audience feedback
– 1 c. listening

Photo courtesy of SAS Cupcakes, the best cupcake place in Newark, DE! 🙂

Have advocate mix 2 c. listening and market research slowly until blended. Initially, batter will be lumpy but add listening teaspoon by teaspoon and adjust batter as necessary. Add clear internal communication.
For execution, fold social media, media relations, event planning, organization, and hard work. Add another 1 c. listening until smooth.
Using the first part as a base, slowly pour a small amount of the pre-execution mixture into each prepared cupcake. Fill cupcake liner 3/4 full with remaining execution mix. Bake at 350 degrees for 25 minutes, checking frequently.

For icing, mix 2 c. evaluation with the final 1 c. of listening. Top each cupcake after they completely cool.

Yields: 24 servings of two-way conversation

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About Abby Ecker

PR pro and healthy living blogger in the First State
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