AAA’s #TipsyTow demonstrates integration at its best

Haven’t you heard? AAA is offering both members and non-members free rides for New Year’s Eve this morning from 6 p.m. to 6 a.m. The organization is committed to keeping the roads safe on one of the biggest drinking nights of the entire year.

Image courtesy of Google

From a consumer’s perspective, this is pretty great. You never know when your scheduled DD might bail or when you want to leave your New Year’s bash earlier or later than expected. No matter what your reason, AAA is doing its best to ensure that you get home safe and sound. (They’ll bring your car too so you don’t have to fret about how to get it later.)

From a public relations perspective, this is brilliant. AAA used what they’re known for — reliable car service — and made it accessible to current and potential customers alike. Instead of trying to think up a new event or promotion to entice audiences, they simply looked at what their audiences were already doing (i.e. celebrating New Year’s Eve) and seamlessly integrated their service into that already-existing event. They’re serving the community in the best way a company can — helping keep our world and communities as safe as possible.

Disclaimer: Although AAA’s #TipsyTow and Tow-to-Go campaigns garnered a lot of attention in the social media realm this week, the company admits that it’s not available nationwide. Will this become a crisis for the company? I guess we’ll know in a few short hours! To see if the service is available in your area, check out the AAA guide to NYE.

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About Abby Ecker

PR pro and healthy living blogger in the First State
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