Today’s post will be short and sweet.
I came across this post from #runchat this week, and my only thought was wow. Wow, wow, wow. That is one of the most complicated contest I’ve ever seen…would you agree?
In today’s digital, information-heavy age, simplicity is key. If we want to engage our audience, we have to make it simple. This doesn’t mean we have to “dumb it down,” but it does mean that we need our audience to decide that the reward really does outweigh the effort.
It means that we, as social media professionals and digital content creators, need to do some of the work. Why couldn’t the team at #runchat use a social media monitoring system to track who uses their hashtag and reward the prize from there? Why couldn’t they have teamed up with Ragnar Relay and use the Twitter “interactions” tool to see who followed them? Why is all the work on the audience when it should be on the social media team?
If you’re planning your next social media contest, here’s what Ragnar Relay/#runchat’s botched attempt can teach us:
- Make it simple.
- Allow someone to enter your contest in as few steps as possible.
- Don’t make the audience do what the social media management team can do themselves.
- Always be sure the reward outweighs the effort.
- Be cautious of complicated.
What are your secrets to social media contest success? Comment below & let me know!