Resume

Professional Summary       

Highly-motivated healthcare public relations professional with experience in agency, government, and nonprofit communications. Skilled in social media development, engagement, and measurement; professional writing; media relations and news writing; event planning; and team development and management.

Education
University of Delaware, Newark, DE
B.A. in Mass Communication, Concentration in Public Relations
Minors: Political Science, Political Communication, and Journalism
Graduated: May 2012
Cumulative GPA: 3.9/4.0

Work Experience
Public Relations Coordinator, ATI Physical Therapy, Newark, DE (June 2012-present)

  • KEY ACCOMPLISHMENT: Developed and executed social media strategic plan for organization; consistently increased engagement by 10% each month
  • Developed social media measurement standards for each individual social network to measure users, engagement, and reach
  • Created and maintained company blog; regularly write and promote content
  • Pitches local, regional, and national media
  • Interact with patients to gather testimonials; translate their stories to the ATI community

Internships
Legislative Fellow,
Delaware House of Representatives Majority Caucus, Dover, DE (January 2012-present)

  • KEY ACCOMPLISHMENT: Created social media strategic plan for House Democratic caucus which identified key digital publics and helped increase citizen engagement
  • Staff weekly committee meetings and produce and distribute minutes for each meeting
  • Prepare committee reports for chairs each week
  • Prepare research reports for legislators and other caucus members


Public Relations/Social Media Intern,
Inside Out Creative Agency, York, PA (June 2011 – Sept. 2011)

  • KEY ACCOMPLISHMENT: Created and promoted social media content for 15 different clients to reach over 5,500 individuals
  • Developed six full-scale marketing plans for clients in real estate and educational sectors, helping to generate over $10,000 in revenue for the agency
  • Created crisis communication plans and prepared media statements which were adopted by client
  • Wrote and edited 50+ press releases, client blogs, speeches, and newsletters

Legislative/Events Intern, Autism Delaware, Newark, DE (January 2011-May 2011)

  • KEY ACCOMPLISHMENT: served as Exhibitor and Participant Coordinator for Walk-Race for Autism event with over 1,800 participants
  • Organized and maintained current press list of 100+ media contacts in DMA #4,  the fourth-largest media market in the United States
  • Developed legislative briefs for senators in support of autism-related bills, which were adopted and used by legislative lobbying committee

Public Relations/Community Outreach Intern, American Cancer Society, York County, PA (Summer 2009)

  • KEY ACCOMPLISHMENT: Planned “Gala for Hope” event that exceeded fundraising goal of $100,000
  • Worked on editorial advocacy piece in Harrisburg Patriot, encouraging legislators to tax smokeless tobacco

Public Relations/Marketing Intern, Pennsylvania State Employees Credit Union, Harrisburg, PA (Summer 2008, January 2009)

  • KEY ACCOMPLISHMENT: Created web-based interactive timeline for 75th anniversary celebration
  • Organized six member appreciation luncheons across the state for over 200 individuals
  • Coordinated youth financial literacy program for local schools

Leadership Experience

President, Public Relations Student Society of America, UD Chapter (September 2010-present)

  • KEY ACCOMPLISHMENT: Developed strategic plan for organization, which helped to increase meeting attendance by over 400%
  • Chosen to present at the 2011 National Conference, an honor given to the top 2% of Chapters in the country
  • Pioneered mentor program between PRSSA members and PRSA professionals, which grew by 600% from 2010 to 2011
  • Developed first-ever “PRSSA Strategic Planning Challenge” event; 100% of participants rated event as “very good” or “good”

Social Media Director, The Journey, Newark, DE (July 2011-present)

  • KEY ACCOMPLISHMENT: Increased Facebook fans by 100% within first month of managing page
  • Created social media strategic plan for organization; increased active users by 20% each month and post feedback by 45%

Director of Public Relations, StUDent Government Association (September 2010-May 2011)

  • KEY ACCOMPLISHMENT: Coordinated PR efforts for Elections Week and raised total voter participation by over 400%
  • Revamped and rebranded online presence, developing a new Facebook page, Twitter, and foursquare
  • Won 2011 YouDee Leadership Award for “Outstanding Social Media Use”

Related Experience

Digital Media Consultant and Contributor (September 2010-present)

  • KEY ACCOMPLISHMENT: Named #4 on Jeremy Pepper’s “The Future of PR” list, recognizing most influential social media students
  • Prepared presentations about social media strategic planning, engagement, and development for 50+ undergraduate students
  • Developed social media strategies for the Delaware Breast Cancer Coalition, UDance, and Department of Communication at the University of Delaware
  • Selected as a national guest blogger for Barnes & Noble’s college blog, USA Today, & PRSSA National blog
  • Write and promote content for personal blog, “PR and Political Communication Commentary,” which averages 600 unique visitors each month

Ketchum Mindfire Participant, Ketchum Online (Fall 2011)

  • KEY ACCOMPLISHMENT: Received invitation to participate in Ketchum’s exclusive Mindfire crowdsourcing community
  • Chosen as the sole winner for a U.S. National Guard Challenge over 40 other submissions for a digital marketing idea

 Staff reporter, The Review, University of Delaware’s Independent Newspaper (September 2011-present)

  • KEY ACCOMPLISHMENT: Wrote “Students barred from LSATs,” the second-most commented story during fall of 2011
  • Wrote ten published stories for a paper with an average circulation of 10,000+ individuals

Social Science Summer Scholar, University of Delaware, Newark, DE (Summer 2010- December 2010)

  • KEY ACCOMPLISHMENT: Coordinated event for over 50 people and executed all media outreach to showcase research out of nationally-recognized Center for Political Communication
  • Secured Lee Raine, executive at Pew Research Center, as guest panelist at symposium event
  • Produced print advertisements, press releases, and other promotional materials
  • Researched and wrote 48-page literature review outlining historical trends in political communication

Activities

– Blue Hen Ambassador tour guide (September 2008-present)

  • Lead tours and held informational sessions for over 2,000 prospective students and their families

– University Teacher’s Assistant Program (September 2010-present)

  • Taught about social media branding and strategic planning to 40+ undergraduate students
  • Directed media release workshops and worked one-on-one with students to improve their media relations skills

Honors

  • Sole recipient of the national PRSA Public Affairs & Government Section Grant (September 2011)
  • Named a “Woman of Promise” by the University of Delaware Office of Equity & Inclusion (September 2011)
    * Chosen as one of 80 undergraduates (out of more than 16,000) to receive
    honor
  • Selected as the recipient of the $2,000 J.J. Banning Academic Scholarship (August 2011)
  • Chosen as a member of Lambda Pi Eta, National Communication Honors Society (November 2010-present)
    * Recognizes top 30 of over 100 Communication majors at university
  • Selected as a member of Alpha Lambda Delta, Academic Honor Society (September 2009-present)
  • Graduated from the LeaderShape Institute (June 2009)
    * Selected to attend a nationally-recognized, six-day leadership training to
    improve management skills, develop organizational visions, and participate in
    diversity training
  • Honored on the Dean’s List (every undergraduate semester)
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s